Heidelberg Engineering launches new practice marketing campaign at Optrafair

Heidelberg Engineering launched a new practice marketing campaign at Optrafair to support their new and existing customers with advertising the benefits of an extended eye health check to their patients.

The new campaign references the SPECTRALIS situated on the International Space Station and the importance of having a comprehensive eye health examination to help optometrists set their practice apart from their competitors”, explains Emily Malbon, Marketing Manager, Heidelberg Engineering.

We are dedicated to providing our customers with the marketing tools and clinical education they need to build their confidence and make implementing multimodal imaging technology into their practice successful”.

The new campaign includes posters, a roll-up banner and patient leaflet and joins the wide range of existing materials already available to SPECTRALIS owners, including the patient mailers, reminder letter templates and practice marketing video.

View the new materials at www.eyecare-practice-tools.com

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