Hemel Hempstead, UK – Heidelberg Engineering has appointed Mike Riley as Sales Manager for the North of England adding another 20 years of optical sales experience to the team.
Mike, who most recently worked for Optos, knows the optometric diagnostics market well and is delighted with his new role.
“In my opinion, Heidelberg Engineering sets the standard which everybody aspires to achieve. It is the absolute gold standard in diagnostic imaging. We are working to ensure that OCT is more integral to High Street optometry. It’s moving towards becoming an accepted piece of technology, not just for optometrists at the top end of the market. The upgradeable SPECTRALIS® OCT platform with the Widefield Imaging Module combined with the Connect investment programme enable the independent practitioner to position themselves very well in the competitive landscape and protect their investment at the same time.”
Mike, who is based in Bradford, covers the North Midlands up to the Borders. He joins an established team providing comprehensive business advice, as well as technical and clinical training within the practice setting, and at the Heidelberg Engineering Academy in Hemel Hempstead.